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reFramed

Science-backed conversation cards that help you Think, Speak, Act, and Relate with confidence.

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Press & Media Kit

Download press materials, founder bios, high-resolution assets, and pre-written content for journalists and media professionals.

Quick Links

ReFramed Links:

  • Website: reframedgame.com
  • Kickstarter: reframedgame.com/ks

Social Media:

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Press Release
Official press release - ready to publish
FOR IMMEDIATE RELEASE
Launch Date: October 7, 2025
Location: San Jose, CA

San Jose Educator Launches Kickstarter to Teach the Skill AI Can't Replace: Human Connection

George Manthey, Ed.D., has spent his life in California's classrooms and school districts. He has seen students master equations but struggle to resolve simple disagreements. He has watched professionals lose opportunities not from lack of talent, but from lack of communication.

Now, as the Bay Area debates which jobs AI will take, George is raising a different question: What happens if we stop teaching kids how to be human?

That question inspired ReFramed, a new educational card game and curriculum launching on Kickstarter October 7, 2025. Developed with Arizona-based innovators, ReFramed turns decades of psychology into fast, engaging scenarios that teach people to:
• Think with clarity
• Speak with empathy
• Act with accountability
• Relate with compassion

Each card can be practiced in under a minute. Repeated daily, these habits build the trust, presence, and human connection that machines will never replicate.

Why Now:
• AI is rising, but communication, empathy, and trust remain the ultimate future-proof skills.
• Families, schools, and workplaces are struggling with breakdowns in connection across generations.
• The Bay Area is ground zero for technology disruption, making this movement timely and urgent.

The Launch:
• Kickstarter campaign begins October 7, 2025.
• Goal: Fund the first national production run and digital companion app.
• Early backers receive VIP access to decks and facilitator guides.
• Stretch goals: subsidize decks for Title I schools and underserved families.

Quotes:
George Manthey, Ed.D.:
• "AI can pass exams, but it cannot look a child in the eye and heal a wound of misunderstanding."
• "Every miscommunication avoided is a relationship saved. That is the revolution we need."
• "ReFramed is the tool I wish every teacher and parent had decades ago."

Press Contact: admin@reframedgame.com
Website: https://reframedgame.com
Kickstarter: https://reframedgame.com/ks
Fact Sheet
Quick facts and launch details
FACT SHEET

Product: ReFramed Card Decks
• Formats: Four decks (THINK, SPEAK, ACT, RELATE) + digital companion
• Audience: Families, classrooms, therapists, leadership coaches
• Science: Backed by 100+ peer-reviewed studies in psychology and communication
• Impact: Stronger family bonds, smoother classrooms, healthier workplaces

Launch Timeline:
• Pre-launch campaign: September 2025
• Kickstarter live: October 7, 2025
• First decks shipping: Early 2026

Available Assets:
• High-resolution product images
• Photos of George Manthey and families using the decks
• Kickstarter video (October 7 release)
• Research backgrounder and testimonials
Founder Bios
George Manthey, Scott Manthey, and Ariel Tourner
FOUNDER BIOS

George Manthey - Educator and Advocate for Connection
George Manthey has spent his career in education, working with students, teachers, and families in the Bay Area. Over decades of service, he saw the same pattern repeated: students often had the ability to succeed academically, but lacked the confidence and communication tools to thrive. That insight drove him to co-found ReFramed, a project designed to give families, schools, and workplaces a practical way to teach the soft skills that build connection. George believes the true gap in education isn't content - it's communication - and he is committed to closing it for the next generation.

Scott Manthey - Innovator and Creative Technologist
Scott Manthey is a lifelong martial artist, inventor, and creative technologist. From building consumer products to relaunching legacy media brands, Scott has spent his career turning big ideas into tangible systems. As co-founder of ReFramed, he brings deep expertise in product design, intellectual property, and scaling educational tools. For Scott, the inspiration is personal: he has seen how miscommunication fractures families and communities, and believes ReFramed can heal those gaps by making the daily practice of soft skills as engaging as any game.

Ariel Tourner - Educator and Builder of Bridges
Ariel Tourner's path began in AmeriCorps, where she tutored middle-school students and created curriculum to help kids find their footing in the classroom. With a degree in Kinesiology and years of online tutoring experience, Ariel has worked with learners of all ages and needs. She grew up watching her mother devote her career to first-generation college students, and inherited the belief that access means nothing without connection. As a co-founder of ReFramed, Ariel brings that perspective forward, determined to help families, schools, and communities break cycles of silence and learn to listen, speak, act, and relate in healthier ways.
Press Quotes
Pre-written soundbites from founders
PRESS QUOTES

George Manthey - Educator and Advocate for Connection
• "We don't have a technology problem. We have a listening problem. ReFramed is designed to solve it."
• "In classrooms I saw bright kids stumble, not because they couldn't learn math, but because they couldn't express themselves. That's what we're changing."
• "Every family argues. Every workplace struggles. The difference between breaking apart and growing stronger is whether people have the tools to listen."
• "Soft skills aren't soft at all - they're the hardest part of life. They're also the most important."
• "Kids practice sports and music every day. Why don't we practice listening and communication the same way? ReFramed makes that possible."
• "Connection is the one skill a machine will never master. That's why we have to."
• "We are raising a generation that can use every app on a phone but cannot look someone in the eye. ReFramed is my way of helping change that."
• "I have seen brilliant students fail, not because they lacked knowledge, but because they lacked the words to defend themselves. That is what keeps me up at night."
• "The greatest technology in the world will not matter if people cannot sit down at a table and talk honestly."
• "ReFramed is not about fixing people. It is about reminding them that connection is our birthright."

Ariel Tourner - Educator and Builder of Bridges
• "I grew up watching first-generation students struggle to find their voices. That is why I built ReFramed - to make sure kids do not have to fight alone."
• "Women give life, but we must also give language. If we want equality, we have to raise children who can speak, listen, and relate."
• "In my tutoring, I saw over and over that what held kids back was not algebra, it was fear. Fear of saying the wrong thing, fear of not being heard. ReFramed makes practice safe."
• "Families carry generations of silence and pain. If we can change how we talk to each other at home, we can change everything."

Scott Manthey - Innovator and Creative Technologist
• "I spent years building products, but the most powerful product is still a conversation done right."
• "Martial arts taught me discipline, but life taught me communication is the real fight. ReFramed is how we train for it."
• "Kids practice video games for hours. Imagine if they practiced connection the same way. That is what ReFramed delivers."
• "Every community falls apart for the same reason - people stop listening. I want to give them tools to start again."
Professional Testimonials
Quotes from educators, psychologists, and professionals
PROFESSIONAL TESTIMONIALS

Jeanie Cash - Former Principal & District Administrator
"Wow! I think the cards are a really good idea and much needed. It gets more clear with everything I see. I would love to have had something like this and would have used them in staff meetings with teachers and, also with principals when I was at the district level…to encourage their use."

Jeanie Cash - Retired Assistant Superintendent for Educational Services
"I wish I had these as a resource for educational leaders. The cards and approach are an incredible tool for educational leaders as they help others to re-frame conversations that could become difficult or challenging."

Greta Salmi - Leadership Coach, Professional
"The reframing tips and sentence starters in reFramed will be useful with my work coaching new admins. They often struggle with how to approach difficult parents and problems with teachers, who see the world very differently."

State Education Official - Department of Education
"I am sure any wise district will find the money to support the use of reFramed for their staff. It is valuable and efficacious to continuous school improvement."

Mariana Dominguez - Licensed Psychologist
"As a licensed psychologist who is mentoring psychologists that are working toward their licensing exam, I believe the skills being taught in reFramed would be very helpful. The cards are an effective way to build these skills."

Richard Marcotte - Business Professional
"Impressive! I'm hoping the future holds corporate training/facilitators."

Sienna L. - Seventh Grade Student
"It's a good thing to use so you can stop and think and pick one thing to say—instead of just saying the first thing that comes to mind."
Press Coverage
Media articles and features about ReFramed

Want to improve your communication skills? Pick a card

EdCal (ACSA - Association of California School Administrators) • October 27, 2025

"ReFramed is a communications card deck that teaches evidence-based strategies on how to respond more effectively during conversations. Each card contains a microlesson that not only introduces a technique, but encourages players to practice it by 'reframing' actual scenarios."

The article highlights how George Manthey, Ed.D., an award-winning educator and former ACSA executive, co-developed ReFramed with his son Scott (a creative technologist) and Ariel Tourner (a learning designer and educator). Built on more than 100 peer-reviewed studies, the deck teaches practical communication skills through cards sized like a tarot deck, containing four "suits" — Think, Speak, Act, and Connect.

Key Quote from George Manthey: "I keep calling it a low-tech solution to a big tech problem. I just hope that the conversations that people have would be cleaner, more respectful, and more impactful — and lead to growth."

View Article →
Thought Leadership Articles
Published articles from founders - perfect for understanding the research behind reFramed

🧠 Communication & Psychology (Scott)

  • What Gaslighting Really Means (And Why the Word Gets Misused)
  • Why Listening is the Hardest Communication Skill
  • The Four Pillars of Communication
  • Why Empathy is a Skill You Can Train, Not Just a Feeling
  • The Biggest Communication Gap Between Boomers and Gen Z

👨‍👩‍👧‍👦 Parenting & Education

  • Why Teens Don't Listen (And What Actually Works Instead) - Scott
  • Why Accountability is the Missing Piece in Social-Emotional Learning - Ariel
  • Practice Over Promise: Why Learning Boundaries Changes Everything - Ariel

🤖 AI & The Future of Human Skills

  • The Hidden Skill Gap AI Can't Close: Communication - Ariel
  • When AI Takes Over Tasks, Humans Must Master Skills - Ariel

🎯 Learning & Methodology (Scott)

  • The Adaptive Practice Model: From Learning to Training to Human Performance
  • Why reFramed Works Better as a Physical Deck Than a Digital App
  • Martial Arts as Traditional Gamification

💬 George's Insights on Communication & Empathy

  • The Science of Better Conversations
  • Empathy, Communication, and the Subtle Difference Between Feelings and Needs
  • Why Communication is Harder Than We Think
  • Name One Truth
  • Words I Didn't Hear
  • Investing in My Son's Ikigai

🌏 Philosophy & Cultural Insights

  • The Japanese Secret That Changed How I See Creativity and Life - Scott
  • Dharma Isn't Inherited, It's Chosen - Scott
  • He's Half Japanese, I'm from Indiana - Here's What He Taught Me - Ariel
Sample Story Pitch
Example pitch for journalists and media contacts - adapt as needed
SAMPLE STORY PITCH

Subject: Bay Area Educator Launches Movement to Teach the Skill AI Can't Replace

AI dominates Silicon Valley headlines. But George Manthey, a lifelong Bay Area educator, says the bigger story is what machines can't do: connect.

That is why he co-founded ReFramed, a new card-based learning system that turns decades of psychology into fun, daily practices for families, classrooms, and workplaces. It launches on Kickstarter October 7.

This is a Bay Area story with national relevance: a local educator leading a movement to teach the skill that will always separate humans from machines.

Would you be open to an interview with George or a review sample of the game? I can also share photos, product details, and early testimonials.

Best regards,
ReFramed Team
admin@reframedgame.com
https://reframedgame.com/ks
Headline Options
HEADLINE OPTIONS

• AI is reshaping jobs, but a San Jose educator says the future belongs to those who can truly connect.
• From Silicon Valley to classrooms nationwide, the next revolution isn't digital, it's human.
• What if the most important subject in school was learning how to talk, listen, and relate?
Media Angles
MEDIA ANGLES

• Bay Area: Local educator leads a Kickstarter to teach the skill AI can't replace
• Education: Closing the soft skills gap with a game that actually works
• Family: Parents and children rebuilding connection around the dinner table
• Workplace: Why communication matters more than ever in the modern office
Video Assets
Kickstarter campaign video and testimonials

Kickstarter Campaign Video

ReFramed Kickstarter Video

Official campaign video

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User Generated Content (UGC)

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Community TikTok Content

User-generated content from our community

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Testimonial Videos

Jim Thompson

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Sarah Lange

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Susan Mills

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Jim Moore

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Francisco Meza

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Bethanne Darby

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Finnley

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Ana Lomas

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Kickstarter Campaign Images
Visual assets from the Kickstarter campaign
ReFramed Brand

ReFramed Brand

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Why We Fight Over Nothing

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How It Works

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Why It's Different

Why It's Different

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Kitchen Table to Classrooms

Kitchen Table to Classrooms

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Cards Fanned Out

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Founder Headshots
High-resolution headshots of the ReFramed founders
George Manthey

George Manthey, Ed.D.

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Scott Manthey

Scott Manthey

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Ariel Tourner

Ariel Tourner

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Reward Images
High-resolution product images for all Kickstarter rewards
Original Deck

Original Deck

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Growth Pack (All 4 Decks)

Growth Pack (All 4 Decks)

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Full Set (Original + Growth + CIA)

Full Set (Original + Growth + CIA)

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Collector Edition

Collector Edition (Limited Signature)

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Communication Deck

Communication Deck

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Empathy Deck

Empathy Deck

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Accountability Deck

Accountability Deck

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Gaslighting Deck

Gaslighting Deck

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CIA Booster Deck

CIA Booster Deck

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Instagram & Social Media Videos
Instagram-sized video content ready for social media sharing

Jim Thompson

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Francisco Meza

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Jim Moore

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Susan Mills

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Bethanne Darby

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Sarah Lange

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ReFramed Box

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IG Kickstarter

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Ana Lomas

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Downloadable Deck Samples
PDF samples of ReFramed card decks for review and evaluation

Download sample PDFs to experience the ReFramed methodology. Perfect for journalists, reviewers, and media professionals who want to see the cards in action.

Original Deck Sample

Core behavioral skills

Accountability Deck Sample

Ownership & follow-through

Communication Deck Sample

Clear & effective speaking

Category Guide

How to use each category

All Decks Overview

Complete system overview with all deck editions

Press Contact

Email: admin@reframedgame.com

For interviews, high-resolution assets, product samples, or additional information, please contact us at the email above.